Seventh Street Media launches larrikin parenting website The Brag Dad
Independent media publisher Seventh Street Media has launched The Brag Dad, offering lessons and life hacks for dads. The Brag Dad is Seventh Street Media’s eighth title, joining brands such as The Industry Observer, Tone Deaf and The Brag.
Featuring dad hacks and jokes with a larrikin tone, the new title will also delve into deeper into issues concerning fathers’ roles, including topics like postnatal depression in men, vaccinations, supporting spouses and whether or not to circumcise your son.
The site had a soft launch on social media earlier this year and has built a mailing list database sits at over 15,000 for its bi-weekly newsletter.
CEO of Seventh Street Media, Luke Girgis, said: “We noticed a gap in the market where mums had a number of sites where they could turn for information and support, however Aussie dads had less opportunity to find content directly aimed at them.
“We wanted to build a community where fathers would feel comfortable to ask for advice/support from peers and experts.
“Aussie men have changed, and the cliché of discussing your problems with a bartender at the pub is an outdated/often harmful idea of how we should seek support. Not surprisingly, fathers have taken to The Brag Dad and are actively engaging with this community.”
Brands including Flight Centre Business Travel and Western Sydney University have already commissioned The Brag Dad for content deals to speak to dads who run their own business or have kids leaving high school respectively.
Seventh Street Media managing editor Poppy Reid added: “At Seventh Street Media we’ve always had a goal to contribute to a socially conscious and diverse media industry and The Brag Dad’s launch reflects the welcome changes to societal gender identity.
“It’s an incredibly exciting time for Seventh Street Media. Already we’re seeing surprising growth and engagement on the website and Facebook page and we’re thrilled to be creating something so value for what is ultimately a largely unserviced sector.”
