Seventh Street Media launches music industry publication after vowing to become ‘biggest music media publisher in Australia’
Two months after it acquired Tone Deaf, The Brag and J Play, Seventh Street Media has announced the launch of another music industry publication, The Industry Observer.
“Australia’s new destination for music industry news, in-depth analysis, discussion, charts and more” will be free, making it “the perfect entry point for students and self-starters wishing to break into the music industry and a handy daily resource for insiders wishing to keep up with the ever-changing landscape”, the publisher said.
The decision to make the content available free-of-charge will also enable the publisher “to report news accurately, evenly, and independently, without fear of content being dictated or manipulated by a paid subscriber base”, Seventh Street Media said.
The launch will also see the decade-old J Play system rolled into The Industry Observer.
Seventh Street Media CEO Luke Girgis said the new publication had an audience ready and waiting to go.
“Over the past few months we have been consulting with major and indie record companies, publishers, and promoters to build the publication they want to read,” he said.
“We are very fortunate in that The Industry Observer will launch in conjunction with the iconic J Play resource, so it will immediately have an audience of 30,000+ music industry readers who actively work in, and invest in music.”
The launch announcement follows on from Seventh Street Media vowing to become the “biggest music media publisher in Australia”.
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J Play
Luke Girgis
Seventh Street Media
The Brag
The Industry Observer
Tone Deaf
“The decision to make the content available free-of-charge will also enable the publisher “to report news accurately, evenly, and independently, without fear of content being dictated or manipulated by a paid subscriber base”, Seventh Street Media said.”
That made me laugh out loud when I read it.
So who pays for your content?
Dictated and manipulated by advertisers no doubt, like most free publications.
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True, but I think that’s more of a commentary on the exisiting B2B publications in the music industry right now who are purely at the mercy of their subscribers. That’s arguably much worse than having advertisers who are not part of the music industry but simply want to market to them.
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