Sexually-skewed outdoor ads to be scrutinised under new OMA review policy
Outdoor ads with a sexual nature or those which contain nudity will come under close scrutiny as part of the Outdoor Media Association’s (OMA) review of the current self-regulation system.
Charmaine Moldrich, CEO of the Outdoor Media Association, told Mumbrella out of the 30,000 outdoor ads which were posted last year, the seven that were upheld were of a sexual nature.
She said under a new Concept Advisory Service, members will be able to submit their ideas before production for assessment by the OMA. “It’s best to run the idea first because it wastes advertisers’ time and a lot of money if it gets rejected once it gets to us.”
Moldrich said, however, that the OMA’s decision is final. “If you submit an ad that you think is going to breach, once we’ve given our opinion then that’s the final say,” she said.
