Shaun Micallef’s Mad as Hell and 7.30 interview boost ABC’s share ahead of Ten
The ABC grabbed a 12.1% audience share in last night’s TV ratings, with the help of Shaun Micallef’s Mad as Hell, Hard Quiz and a 7.30 interview with Tessa Sullivan, one of the women who made sexual harassment allegations against former Melbourne Lord Mayor Robert Doyle.
Although it could not compete with Nine or Seven’s main channel shares of 24.9% and 21.2%, it outdid Ten’s share of 8%. SBS’ share was 4.8%.
Shaun Micallef’s Mad as Hell, which ran at 8:30pm, attracted 671,000 metro viewers to the later time slot, a slightly bigger audience than ABC’s Hard Quiz at 8pm which pulled a metro audience of 630,000.
Micallef’s program out-rated Manu’s American Road Trip on Seven, which had a metro audience of 524,000 as well as Nine’s 20 to One, which had 500,000 metro viewers.
Later this year, Nine and Micallef will relaunch Talkin’ ‘Bout Your Generation.
It was Nine which once again dominated in OzTam’s overnight preliminary ratings across total audience and the key advertising demographics, made up of the 16-39s, 18-49s and 25-54s.
Married at First Sight attracted 1.188m last night, with 391,000 of those from Melbourne. Adelaide’s audience was smallest, at 93,000.
Nine’s 20 to One and Married at First Sight both appeared in the top five across the key ad demographics.
But it wasn’t just main channel where Nine dominated. Last night 9Life’s Talking Married was the biggest among the multi channels, with 177,000 viewers.
Meanwhile, Seven’s My Kitchen Rules fell under the 1m mark, to 963,000 metro viewers. It’s biggest audiences were from both Melbourne and Sydney. Both cities averaged 279,000.
However despite losing out in the reality tv ratings battle, Seven News defeated Nine News. Their audiences were 899,000 and 831,000 across the five metro cities.
It is sad to see that The Project’s audience numbers have again dropped.
On January 25 this year, Mumbrella reported that the program’s audience was 479,000.
This report says the figure is now 449,000.
A six percent fall in less than two months.
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