Nicole Sheffield named as new IAB Australia chair

September 22, 2016 9:22

News DNA managing director Nicole Sheffield has been named as the new chair of the Interactive Advertising Bureau as a the organisation continues to work on major issues such as viewability and the rise of digital daily ratings.

Sheffield takes over from Yahoo7 CEO Ed Harrison who has held the role for the past two years.

The election of Sheffield completes a transition for the IAB after the departure of Alice Manners earlier this year, with Vijay Solanki taking the helm in July.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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