Nicole Sheffield named as new IAB Australia chair

News DNA managing director Nicole Sheffield has been named as the new chair of the Interactive Advertising Bureau as a the organisation continues to work on major issues such as viewability and the rise of digital daily ratings.

Sheffiled has been shortlisted in the Publish Executive of the Year category

Sheffield takes over from Yahoo7 CEO Ed Harrison who has held the role for the past two years.

The election of Sheffield completes a transition for the IAB after the departure of Alice Manners earlier this year, with Vijay Solanki taking the helm in July.

Yahoo7 CEO Ed Harrison

Yahoo7 CEO Ed Harrison

Sheffield said that there remained many significant areas that the IAB would be addressing during her term.

“The next two years will be significant for the fast growing and dynamic digital industry,” Sheffield said.

“The importance of digital daily ratings and evolution of measurement will be key to success, solidifying the opportunities that digital offers marketers and becoming essential in their daily lives and campaigns.”

Harrison said it was the right time to hand over the reigns.

“The IAB has achieved a lot in the last two years, especially in its world leading development of online audience measurement, Harrison said.

“Now that Vijay is up and running, it’s a great time to pass on the baton. The IAB Board is strong and Nicole will do a fantastic job.”

After taking on the role of CEO, Solanki began national listening tour last month to meet with 50 key organisations and stakeholders with a view to frame the remit for the IAB going forward.


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