Shoes of Prey founder to share story at Mumbrella360

jodie_fox_shoes_of_preyFormer Campaign Palace account manager Jodie Fox will tell the story of how she left the agency to co-found the global online retail success Shoes of Prey at June’s Mumbrella360 conference.

Fox joined Google engineer Mike Knapp and lawyer Michael Fox in launching the bespoke shoe website which allows customers to design their own footwear online.

The company, less than two years old, is based in Sydney with shoes ordered online, manufactured in China and dispatched globally.

Fox both leads the company’s marketing efforts and is its director of fashion. Much of the company’s efforts have been focused on online and social media marketing including placement with influential YouTube video bloggers.

mUmBRELLA_360Mumbrella360 takes place at the Hilton Hotel in Sydney on June 7 and 8.

Further details of speakers at the conference are available on the Mumbrella360 website.

Discounted early bird tickets are available until Friday.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.