Shoes of Prey founder to share story at Mumbrella360
Former Campaign Palace account manager Jodie Fox will tell the story of how she left the agency to co-found the global online retail success Shoes of Prey at June’s Mumbrella360 conference.
Fox joined Google engineer Mike Knapp and lawyer Michael Fox in launching the bespoke shoe website which allows customers to design their own footwear online.
The company, less than two years old, is based in Sydney with shoes ordered online, manufactured in China and dispatched globally.
Fox both leads the company’s marketing efforts and is its director of fashion. Much of the company’s efforts have been focused on online and social media marketing including placement with influential YouTube video bloggers.
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 7 and 8.
Further details of speakers at the conference are available on the Mumbrella360 website.
Discounted early bird tickets are available until Friday.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Shoes of Prey are one of the most exciting startups in Australia right now – a brilliant team on track to build a great Australian business.
Bravo.
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Is she single by any chance? 🙂
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