Shopper bolsters its Retail Media Network and partners with The District, Docklands
Shopper, one of Australia’s retail out-of-home media companies, has partnered with The District, Docklands, the latest precinct to join its national network of digital out-of-home screens.
Shopper’s national head of trading, Matt Adams, said, “We are incredibly excited to be the selected retail media partner for The District, a premier location for entertainment and food in metro Melbourne.
“Our screens in The District offer brands and retailers the opportunity to engage shoppers with personalised and dynamically triggered advertising campaigns, driving deeper connections with consumers while they’re in a purchasing mindset.”
Shopper’s 100% digital out-of-home data-driven capability allows brands to amplify campaigns in retail environments, where buying decisions are made every day.
The District, a mixed-use precinct of laneways that is located on the western fringe of Melbourne’s CBD, on the banks of the Yarra River, is home to Melbourne’s top attractions and entertainment venues.
Offering a collection of some of Melbourne’s most unique, immersive experiences and entertainment destinations including O’Brien Icehouse, Imaginaria, Archie Brothers Cirque Electriq, a Hoyts complex, plus an extensive range of food and dining options The District attracts visitors from both metro Melbourne, regional Victoria and interstate. It offers everyday convenience, catering to locals and guests staying at neighbouring hotels with Woolworths, Dan Murphy’s, Chemist Warehouse and other daily needs and services operators.
The District’s director of precincts, Jonathan Codman added: “We are pleased to join Shopper’s network of more than 450 centres across Australia. The addition of the digital advertising throughout our laneways not only adds a new dynamic element to The District’s experience, but it’s also the perfect channel for brands to tap into at the point of sale to help drive sales.”
In October, Cartology, Woolworths Group’s retail media business completed its $150 million purchase of Shopper, after receiving approval from the ACCC.
In August, the company launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations
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