Shopper Media Group appoints Matt Adams as sales director of southern states
Digital out-of-home media business, Shopper Media Group has appointed Matt Adams as sale director, southern states.
The announcement:
Australia’s fastest-growing Digital Out-Of-Home intelligent media business, Shopper Media Group, today announced the appointment of Matt Adams as Sales Director – Southern States. This follows the recent announcement of a multi-million dollar investment by Blue Sky Private Equity to double the national footprint of Smartlite™ digital advertising panels by the end of 2017.
Shopper Media Group CEO and founder Ben Walker says, we have an aggressive growth plan in place that will see Smartlite™ digital advertising panels installed into more than 300 Australian shopping centres by the end of 2017.
“To achieve this growth we need sales leaders across the business who are focused on providing premium service to the shopping centres and advertisers, and Matt brings that to our business. Working out of our new South Melbourne office, Matt has been charged with driving growth in the Victorian, South Australian and Western Australian markets.”
Matt Adams joins the team with more than 10 years of experience in Out-Of-Home advertising having worked for Adshel and JC Decaux. Importantly, Matt has also worked in radio offering an understanding and appreciation of the dynamic appeal of real-time campaign executions, which the Smartlite™ digital panels are equipped to deliver.
“I’m both proud and excited to be joining such a progressive and intelligent business as Shopper Media Group. To work alongside a motivated and impressive team who are aligned in our ambition to be disruptors in the Digital Out-of-Home space is an honour,”says Mr Adams.
Shopper Media Group’s Smartlite™ digital advertising panels are able to gather real-time, location-aware customer data and behavioural insights in return for free high-speed wi-fi and an enhanced, tailored shopping centre experience.
“The data analytics and consumer insights captured via our Smartlite™ digital panels means advertisers can now deliver tailored multi-platform campaigns that access people based networks via their mobiles, and drive real-time purchase. Consumers are being served up relevant information that enhance their overall shopping experience, a critical offering for our shopping centre partners,” says Mr Walker.
“Our Smartlite™ digital advertising panels offer the most intelligent, informative and efficient communication channel for both advertisers and shopping centres, and sees us set a new benchmark in retail Digital Out-Of-Home. This is the powerful story Matt and his team will be taking to market.”
Source: Morey Media
