CommsCon Awards finalists revealed
The finalists shortlisted for the 2013 PR and communications industry CommsCon Awards can today be revealed.
The work is being judged over a two stage process by a panel of around 20 jurors from a PR agencies, internal communications leaders and independent consultants, under the chairmanship of Commonwealth Bank CMO Andy Lark.
The winners wil be announced in Sydney on the evening of March 14th at the CommsCon awards dinner, which follows the CommsCon conference. Details of the conference are available here.
The CommsCom awards will be presented by comedian Bob Downe.
Shortlisted companies will be contacted later today with information on how to book tables via a discount for finalists.
The shortlist:
Most innovative use of social media:
- Hamilton Island’s Ultimate Instameet – Hamilton Island
- SMIDSY – Maurice Blackburn
- The Human Brochure – The Works
- PwC Value Exchange – Two Social
- Who Gives A Crap – Help Get Simon Off The Loo Naked Communications
B2C campaign:
- M.J.Bale – Grazed On Greatness Eleven PR & Whybin\TBWA
- Hamilton Island’s Ultimate Instameet – Hamilton Island
- LEGO Festival of Play – One Green Bean & HOST Sydney
- Virgin Mobile: Fair Go Bro – One Green Bean & Havas Worldwide Sydney
- ghd air launch – Stellar* Concepts
- Perisher resort – Winter 2012 Magnum PR
B2B campaign:
- Shaping the workplace of the future – CallidusPR & Adecco Group
- Good health is good for business – icon.pr & WorkHealth
- GE Capital Mid-Market Insights Campaign – n2n communications & GE Capital
- Unilever Good Fork Week – Professional Public Relations
- PwC Value Exchange – Two Social
B2C launch / event
- The launch of EA Need For Speed Most Wanted – Electronic Arts and Frank PR
- Arnott’s – Truly, Madly Tim Tam Orchard – Mango Communications
- Weight Watchers Innovation – One Green Bean (with Naked Communications)
- Bulleit Whiskey Speak Easy Series – One Green Bean
B2B launch / event
- beautydirectory 2012 Star Awards – beautydirectory
- National Telework Week – Professional Public Relations & Department of Broadband, Communication and the Digital Economy
Best campaign by small team or agency
- Victor – A Pig’s Tale – BLACK Communications
- Landcare for Singles – Landcare Australia
- Harry’s Ice Cream Co. – Porter Novelli
- The Australian Ballet 50th Anniversary – The Australian Ballet
- ASCA – Blue Knot Day – Launch Management Group
Best reporting and use of measurement
- GSK – Maxus
- Targeted media analysis for Suncorp PI- The Mediaverse
- ASCA – Blue Knot Day – Launch Management Group
- How we showed Evocities was worth $48 million – SenateSHJ
- Havaianas 2013 Australia Day Thong Challenge – Klick Communication
Best use of research and insights
- Spirit of Tasmania – Maxus
- GE Capital Mid-Market Insights Campaign – n2n communications & GE Capital
- Weight Watchers: Plate of our Nation – One Green Bean
- A Snapshot of Australia’s Digital Future to 2050 – Text100 & IBM
Corporate social responsibility
- Embedding mental health on the corporate agenda CallidusPR & Chartered Secretaries Australia
- NAB Schools First Javelin Australia (NAB, ACER & FYA)
- RUOK?Day Liquid Ideas & RUOK? team
- Facebook Australia Be Bold Stop Bullying campaign n2n communications & Facebook Australia
Government Relations campaign
- Restoring shareholders rights to vote on executive remuneration – CallidusPR & Chartered Secretaries Australia
- Respect the Risk – Essential Media Communications
- Australians Deserve To Age Well – Essential Media Communications & National Aged Care Alliance
- Road to Respect – icon.pr & VicRoads
- Atlas Point Department Store for Bunbury – Riley Mathewson Public Relations
Internal Communications / change management
- AG&P Re-branding Project and Employee Communication program – Burson-Marsteller
- Easternwell – engaging a geographically dispersed workforce – P4 Group
- The Dumb Things Election – NAB Wealth
- Transformation of OPSM super brand – OPSM & Sefiani Communications Group
Investor / Community Relations campaign
- Osprey Medical IPO – Buchan Consulting
- Every Australian Counts: The campaign for the National Disability Insurance Scheme – Essential Media Communications
- FESTofALL – Porter Novelli
- Who Gives A Crap – Help Get Simon Off The Loo – Naked Communications
Issues / crisis management
- McDonald’s Gets Grilled – Mango Communications
- Patton’s Big Gun – Cole Lawson Communications
PR Leader of the year
- Marguerite Julian – director, Stellar Concepts
- Rob Lowe – managing director, Eleven PR
- Gabriel McDowell – managing director, Res Publica
- Elly Hargreaves – managing director, Mango Melbourne
- Louise Pogmore – head of PR, The Hallway
Emerging PR professional
- Amy Bradshaw -account manager, Hill+Knowlton Strategies
- Tara Brooks – senior account manager, Mango Communications
- Mandy Griffiths – account manager & social media strategist, Porter Novelli
- Sophie Harley account director, PR Edge
- Patrick MacDonald – senior account executive, Cole Lawson Communications
Nice one Bradshaw! Good luck!
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oh dear. this is a very small selection of what a relatively big industry does, but usually hates talking about. and it shows.
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Tara Brooks! She’s ace.
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Congratulations to our fearless leader Marguerite Julian, a deserving finalist.
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Congrats, Maurice Blackburn & Co…way to go.
Show TAC how its done, without a 7 figure budget or the need to demonise motorcyclists.
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Well done to the Human Brochure campaigners. I was a “human” and it was awesome to be part of such a fantastic experience!!
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To Maurice Blackburn Lawyers, RE: STOP SMIDSY finalist!
It’s nice to know someone’s looking out for us! Been riding almost two years, way different from a car, insanely treacherous in comparison! And even now it’s starting to seem just ‘normal’, to be always watching your back, front side, to just survive out there because other road users really don’t, have a good enough look!
Educating others to look for us on motorbikes is simple enough, but you will never really truly know, how much this is an issue unless you ride, this simple message, might save one life, maybe mine, maybe my husbands, but that’s got to be worth a prize for!!
A positive change from the image of a speeding, loony, (squid) which isn’t really considered cool at all, and something most riders, amongst themselves discourage, it makes us all look bad, and a good attitude for chucking it in the weeds or far worse!
So thanks, because people really do need to be reminded, as they do forget far too often!
Already a winner, in our books!! xxx
Well done!
Xx And thanks for giving a rats! xxx
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