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Australasian Branded Entertainment Awards: shortlist revealed

Branded entertainment awards logoThe work shortlisted for the 2012 Australasian Branded Entertainment Awards can be revealed.

It is the first time branded entertainment has been awarded in its own right in Australia and New Zealand. The jury had the difficult mandate of defining what exceptional work in this category looks like, setting the standard for the industry.

The Awards will take place in Sydney on Tuesday November 20.

The work was judged by a two stage process, with over twenty judges from around the world assessing the entries. The entries were shortlisted by scoring the creative or collaborative process, demonstrating the quality of thought behind an execution, the work itself and the results.

The shortlist:

Best Brand Commissioned Project

  • Cadbury Boost by Infinity2 and Droga5
  • Fantastic Delites Delite-o-Matic by Clemenger BBDO Adelaide. Credits: Fantastic Snacks, Anifex
  • Ice Break Add a Motor To It by The Monkeys
  • Intel The Ultrabook Temptations by The Monkeys
  • Lego Festival of Play by Host. Credits: One Green Bean
  • Qantas The Great Crusade by Wonder
  • Steve Hooker: Raising the Bar – a Red Bull Media House production by Milkmoney
  • The Ship Song Project by The Monkeys
  • The Smirnoff Night Project by Special Group

Best Transmedia

  • Air New Zealand – The Kiwi Sceptics by Host
  • Kit Kat Chunky 3 by Chieftain Communications, Credits: Newcast & Studio 33
  • The Open Campaign by Cummins Ross
  • The Smirnoff Night Project by Special Group
  • Two Words for Tomorrow by The One Centre. Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media

Best Non-screen

  • Bundy Booth by Leo Burnett Sydney
  • Durex you + 1 by The Sound Campaign. Credits: Holler, Frank PR, Zenith Optimedia
  • Lego Festival of Play by Host. Credits: One Green Bean
  • World Movies Secret Cinema by SBS (Subscription TV)

Best use of a Small Budget

  • Dilmah Real High Tea by The Precinct Studios
  • Medal of Honour – Warfighter by EMG. Credits: Electronic Arts (EA) and Kontented
  • Mizone Zonelab by The Hallway. Credits: Photoplay films
  • MJ Bale Grazed on Greatness by Whybin/TBWA Sydney
  • The Gravity Coffee Run by Special Group
  • T-World Magazine by Versus Media

Best integration or Brand storytelling  – non-fiction

  • Kit Kat Chunky 3 by Chieftain Communications. Credits: Newcast & Studio 33
  • Lego Festival of Play by Host. Credits: One Green Bean
  • McDonald’s Gets Grilled by UM & WTFN
  • Schwepps – Knapsack Bartender by VICE Australia. Credits: Carat, GPYR
  • The Beer Factor – Hahn by Powered (NEC). Credits: Hahn (Lion), Zenith Optimedia, Newcast, Nine
  • The Gravity Coffee Run by Special Group
  • Two Words for Tomorrow by The One Centre. Credits: Future Buro, Moffitt.Moffitt, Hello Future TV, Fourth Wall Events, Field, Radical Media
  • Air New Zealand – The Kiwi Sceptics by Host
  • Barilla – Masterchef Sponsorship 2012 by OMD Fuse Sydney
  • Canon Seconds With by Leo Burnett Sydney
  • The Smirnoff Night Project by Special Group

Best integration or Brand storytelling – fiction

  • Cadbury Boost by Droga5. Credits: Infinity Squared
  • Fists of Fusion by MercerBell. Credits: Publicis Mojo, Zenith Optimedia
  • Operation Intel – The Bourne Legacy by Hoodlum
  • Qantas – The Great Crusade by Wonder

Tickets to the Branded Entertainment conference which precedes the awards ceremony are still available. Tickets to the awards and cocktail reception are also available separately. 

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