I don’t think I’ve seen a political party say sorry for its misbehaviour while it’s still in power before.
But NSW Labor isn’t like other parties.
However, if you treat the party as a brand then I wonder if this campaign marks the moment when the political marketers found their key insight.
(Video courtesy of Xtreme Information)
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The starting point for brands is to be honest.
And political parties often forget that – and the public sees through that cynicism.
Dreadful as many voters will have seen the NSW Government, I wonder if this ad will mark the moment the party’s fortune turned.
If the insight is that the public thinks the party has done a dreadful job, then perhaps honesty will turn out to have been the best policy.
Tim Burrowes