‘We should never have known’: PR experts react to disastrous It Ends With Us press tour
The press tour for Sony Pictures’ romantic drama, It Ends With Us, has set the internet on fire with speculation of clashing castmates (particularly between its leading stars Blake Lively and Justin Baldoni) and tone-deaf promotional conduct. It’s PR chaos – so we asked the experts what went wrong and what needs to be done to fix it.
Pop culture’s latest war of opinions has set its sights on the live-action film adaption of Colleen Hoover’s 2016 magnum opus, It Ends With Us – a multi-million best-selling tale of a woman who finds herself in an abusive relationship, starring actress Blake Lively and Jane The Virgin star, Justin Baldoni, who doubles as the film’s director.
But from rumours that the cast wants nothing to do with Baldoni (both on the red carpet and on social media) to condemnation of Lively’s tendency to promote her fashion and businesses before the film’s message, the media and public seem to be talking about everything but the film.
Credit: Sony Pictures
It’s a public relations disaster. So, we asked the experts where did the press tour go wrong, and what can the parties involved do to fix things.
Sally , Phobe and Luke was spot on. Agreed.