SIDS and Kids re-brands as Red Nose, pledges to reduce child deaths in new campaign

Red Nose has unveiled its new brand identity along with an awareness campaign that aims to tackle the sudden death statistics of children under four years old.

Formerly known as SIDS and Kids, the organisation, which began in 1977, aims to create awareness, change policy and drive education within communities about infant and child death.

Launched during Baby Loss Awareness Week, the organisation’s new campaign via Keep Left, aims to reduce the unexpected deaths of Australian children under the age of four from nine to zero.