Sigma Healthcare expands Haystac account to PR agency of record

January 29, 2021 9:41

Pharmacy network Sigma Healthcare has appointed Haystac as its PR agency of record.

Haystac will be responsible for the business’ full retail portfolio, expanding its previous remit working on the Amcal and Guardian brands to include Chemist King, Discount Drug Store Pharmasave and WholeLife.

Sigma Healthcare has expanded its relationship with Haystac

Haystac managing director, Simone Pipkorn, said: “We couldn’t be happier to become the agency of record for Sigma and build on the great work we’ve already been doing with the business over the past six years.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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