Significant Seven: Most entertaining individuals

Over the next few days, we are publishing highlights from this year’s Mumbrella Annual.

barry_o'brien_phdBarry O’Brien, CEO, PHD

O’Brien is the man that anybody would want to have lunch with. Gregarious and connected, he is one of the survivors of media. If anyone proves that the old school media skill of being a people person is still an asset, then it’s O’Brien. It’s also impossible to find somebody who will say a bad word against him.

Mat BaxterMat Baxter, CEO, UM

As individuals go, Baxter is the one most willing to lob grenades. Whether it’s a question of going into battle on autoplay video or offensive comments made on Twitter by swimmer Stephanie Rice, Baxter is one of the braver and most interesting agency bosses.

harold-mitchellHarold Mitchell, Executive Chairman, Aegis Media Pacific

Within minutes of meeting Harold for the first time, it is likely that he will present you with a copy of his book, which he will duly sign for you. Then after softening you up a bit, the tales of his accomplishments, passions and perspectives begin. The inimitable Mitchell is probably the only man in Australia who has never even thought of retiring.

sean_cumminsSean Cummins, director, Cummins Ross

The charismatic, complicated Cummins is one of the most intriguing admen in Australia.

His angry denounciation of anonymous commenters was one of the most talked about sessions of this year’s Mumbrella360 conference.

Esther Clerehan, headhunter

Described by one client as “better connected than Telstra”, the no-bullshit recruiter knows the industry, and just about everyone in it, almost as well she knows her team the Sydney Swans.

Max Markson, Markson Sparks PR

max_marksonMax is Max. Or Mad Max, as he is now known after his hyperactive performances on Celebrity Apprentice. Unashamedly a publicist, journos know to take everything he tells them with a barrowload of salt. But they still look forward to his calls.

Stuart Gregor, MD, Liquid Ideas PR

Stuart GregorEveryone in the industry seems to know the wine loving hack-turned-flack.

And his memorable turn of phrase in public speaking is entertaining too: remember his condemnation of adland’s “backslapping knob jockeys”?

If he invites you for lunch, let him choose the wine.


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