Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

Construction firm Simonds has created a brand campaign to mark its 65th year and launched a new positioning as ‘The Great Australian Builder’.

A 60-second TV slot takes viewers on a journey through the years as the firm looks to promote its Australian history and heritage. The slot finishes with founder Gary Simonds saying: “This is Simonds”. The work is by T20.

Simonds national manager of marketing and R&D Daniel Senia said: ‘The Great Australian Builder is a big statement, but as we enter our 65th year we believe we have the history, size and ambition to back it up.”

https://www.youtube.com/watch?v=VLDzKZlQba8