Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

Construction firm Simonds has created a brand campaign to mark its 65th year and launched a new positioning as ‘The Great Australian Builder’.

A 60-second TV slot takes viewers on a journey through the years as the firm looks to promote its Australian history and heritage. The slot finishes with founder Gary Simonds saying: “This is Simonds”. The work is by T20.

Simonds national manager of marketing and R&D Daniel Senia said: ‘The Great Australian Builder is a big statement, but as we enter our 65th year we believe we have the history, size and ambition to back it up.”

T20 director Rod Curtis added: “This is Simonds draws on Simonds’ homebuilding heritage and takes a nostalgic journey through six decades of family life. The commercial has big hair, a rumpus room, even an Apple LC2. It speaks to people of all ages.”

The TVC is currently airing across Melbourne, Adelaide, Brisbane and the Gold Coast. The integrated campaign also features press, POS, digital and will be supported by a major retail promotion.


Client: Simonds
General Manager – Group Sales & Marketing: Mark Vujovich
National Manager – Marketing and R&D: Daniel Senia

Agency: T20 Group
Strategy & Planning Director: Rod Curtis
Client Business Manager: Nicole Howard
ECD: Fysh Rutherford
Joint CDs: Andrew Panozzo & Matthew Ellis
Agency Producer: Lee Robinson
Post Production: Nick Vargheese

Production Company: Annix Films
Production Company Executive Producer: Ash Harris
Production Company Producer: Steve Jablonski
Director: Director: Keiran Bonnice-Watson

Sound: BangBang

Media Agency: PHD


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.