Simple raises $13m, continues US expansion with CFO appointment
Brisbane-based marketing tech start-up Simple has raised $13m to support its expansion in the US market.
The four-year-old company, which specialises in making software for marketing team organisations, has received backing from investors such as venture capital fund SparkLabs Global Ventures and Australian capital firm Perle Ventures.
With this funding, Simple entered the US market, establishing its first sales team in San Francisco earlier this year.
Since then Simple has doubled in size and gained clients such as AGL, Tabcorp and Xero.
“Marketing has been disrupted and redefined over the past few years and, that is really just beginning,” Charlesworth said. “Big brands have developed strong digital playbooks but are still struggling to move at the pace that digital channels require.
“Now is the time for brands to reorganise for the future. Companies that can leverage this next wave to personalise the customer experience at scale will have an unfair advantage over their competitors.”
Simple has also appointed Paul McNamara, former principal at the Boston Consulting Group, as its CFO and head of growth.
The company was founded in 2008 by James Charlesworth and Russell Lister, former executives at APN News & Media, while its current platform was launched in 2012. It is headquartered in Brisbane with offices in Sydney, Melbourne, and San Francisco.
