Simple raises $13m, continues US expansion with CFO appointment

Brisbane-based marketing tech start-up Simple has raised $13m to support its expansion in the US market.

The four-year-old company, which specialises in making software for marketing team organisations, has received backing from investors such as venture capital fund SparkLabs Global Ventures and Australian capital firm Perle Ventures.

With this funding, Simple entered the US market, establishing its first sales team in San Francisco earlier this year.

Since then Simple has doubled in size and gained clients such as AGL, Tabcorp and Xero.