Singapore Airlines tops October brand movers ranking

YouGov’s Biggest Brand Movers list for the month of October has been topped by Singapore Airlines, followed by Coles and NAB.

The airline gained in eight out of 13 key metrics, including Brand Perception (General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel (Consideration, Purchase Intent).

October’s biggest brand movers. [Click to enlarge}

Coles was in equal place, with upticks in seven metrics across Media and Communications and Brand Perception. National Australia Bank (NAB) was the other, seeing improvements in the same categories.

Online shopping was big in the month of October, with eBay and Paypal rounding out the top five, making gains in six and five metrics, respectively.


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