Singapore Airlines tops October brand movers ranking

YouGov’s Biggest Brand Movers list for the month of October has been topped by Singapore Airlines, followed by Coles and NAB.

The airline gained in eight out of 13 key metrics, including Brand Perception (General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel (Consideration, Purchase Intent).

October’s biggest brand movers. [Click to enlarge}