Singapore-based agency expands into Australia
Singapore-based event production and experiential agency Sight has announced the appointment of ten new staff as its expands into Australia and the UAE.
The announcement:
Sight, the boutique event production and high-touch experiential agency headquartered in Singapore, has kicked off 2025 by announcing the appointment of ten new staff and an expansion in the UAE and Australia.
This significant expansion follows a phenomenal year for Sight. With a remarkable 200%, YOY growth in just 12 months, the company has delivered over 130 events for major brands in 2024.
Sight’s Founder and Chief Amazement Office Anna Patterson said the company’s growth has seen 3 offices opened with Dubai coming online, and 30 full time industry professionals now in the organisation.
“I am humbled and incredibly excited by our success since launching in 2022 – It’s a privilege to welcome such exceptional individuals to the team – as we chart our course for 2025 and beyond,” Patterson said.
“Our focus remains on delivering exceptional experiences for our clients through innovative creative development and flawless live production.
Sight’s key appointments and additions to the team will play a vital role in driving the agency’s growth strategy, fostering strong client relationships, and expanding its global reach.
Sight welcomes Glenn Ang as Director of Strategic Partnerships for APAC and EMEA. With a proven track record in forging successful partnerships and cultivating strong client relationships, Glenn will be instrumental in expanding Sight’s global network and identifying new avenues for growth.
Rejoining Anna is her former colleague Andrew Churchill as Director of Strategy and Synergy for APAC, based in Australia. Churchill brings extensive experience in strategic planning, communication campaigns, and business development from a two decade career with leading global agencies and executive leadership in the public sector.
Sight’s creative credentials have been bolstered with key senior hires from diverse backgrounds.
The creative team at Sight welcomes new leadership with Alexander Ng as Group Creative Director who will lead the agency’s creative team of art directors, designers, video animators, and 3D specialists. Alex will conceptualize ideas and executions that deliver unique brand experiences in various event spaces, in physical locations, and a virtual digital arena.
With over a decade of experience in architecture and interior design, Rid Aziz as Senior 3D Designer will seamlessly translate visionary concepts into captivating 3D models, collaborating closely with clients to bring their imaginative ideas to life across a range of dynamic projects.
Bringing a wealth of experience in commercial agencies and post-production houses, Ang Xin Yi as Senior Motion Graphics Designer rounds out Sight’s creative hires and adds a deep understanding of translating client visions into compelling and impactful visual representations.
With major contracts locked in with global financial services and web3 clients, the agency has set its sights on growing across the UAE with local capacity and capability.
Sight’s UAE office in Dubai has officially opened with the hiring of Minhaj Gouda as Senior Producer. From live concerts, to interactive exhibitions Minhaj has worked in the UAE for over half a decade producing experiences such as BlackPink for Live Nation, Expo2020 Opening Ceremony, FIFA World Cup, Qatar Live, Lusail Super Cup Ceremony with a focus on scenic and environmental deliveries.
Sight’s production team is strengthened by the addition of key players from Singapore and abroad.
Jodie Yap joins as Senior Producer after 9 years in Dubai. Jodie has delivered a diverse range of projects across Asia and the Middle East, including festivals, concerts, exhibitions, and large-scale events.
Doreen Soon joins as Producer, with over 10 years of creative background experience after starting her career as a video editor, and majoring in film and documentaries for Channel News Asia. She has worked with MNC clients with both local and international presence and takes pride in delivering high quality work at every touchpoint.
Angie Lee and Sammi Ang as Associate Producers also join the production team. Angie has been an experienced producer since 2016, bringing extensive experience across the luxury, beauty, consulting, and medical sectors. Sammi offers a wide-range of experience in the major Fintech conference space and has helped produce a major stage at Singapore’s top FinTech Festival.
Recognizing the unique needs of each client, Patterson says the agency is committed to providing bespoke event production solutions that exceed expectations.
“Sight’s strategic expansion into the UAE and Australia allows us to better serve our growing international clientele, and the growth that our clients themselves are experiencing,” Patterson said.
“I recognize the diverse needs of each client, so we’re tailoring our event production and high-touch experiential services to provide bespoke solutions that exceed expectations.
“Whether the brief is beautiful, big, or bold, we’re positioned as a leading event production agency, delivering exceptional experiences for clients worldwide,” she said.
Source: Sight
