Singing fish billboard. Cute or annoying?

Tim Burrowes

May 14, 2010 8:40

Here’s something a bit different. Put a whole lot of wall-mounted fish together and get them to sing in an outdoor ad on a busy street.

Created by Grey Paris for frozen fish company Findus, the 25 wall-mounted fish are activated by a motion detector and break out into KC and the Sunshine Band’s disco ditty, “Shake Your Booty”.

It’s been placed in a high-traffic area in Paris, so you’d imagine that the singing fish have got their work cut out for them.

I think it’s a cute idea and something a bit different for outdoor – though it surely wouldn’t have been cheap to make and operate.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

outdoor advertising

9 COMMENTS

sven 14 May 10

isnt this just a PR stunt, not an outdoor ad?

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Jim 14 May 10

Not that expensive to make for a one-off. Quite clever and gets our attention, though only 8,500 hits on YouTube.

Each fish is $10-35 on Ebay, add a bit of spray paint, some glue, about a day’s coding and one person VOX (half day) and you’re basically done. Oh and speakers too.

OK you’re right!
Not that cost effective for a quiet corner in Paris. Probably better in Martin Place

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Anonymous 14 May 10

That is awesome!!!

Agree may not be the best ROI on a quiet street, but I’m guessing neither is the rental on site if it’s that quiet. Good test & learn maybe……..

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John Grono 14 May 10

Cute idea. I don’t get the “Shake Your Booty” link though. I would have gone with that Rodgers and Hammerstein classic from South Pacific “Salmon Chanted Evening”. (groannnn)

mike 14 May 10

but how would it score on Move, JG??

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John Grono 14 May 10

Touche!

Let’s see. Single site … pretty good visibility … elevation and size good … looks like pedestrian traffic only … not sure of the posting duration or whether it is illuminated. Sits and thinks. Resorts to spinning the chocolate wheel … how does 18,247 people sound.

If the French are willing to spend the $$$ I’m sure we could determine it, and then I could pension off the chocolate wheel for non-MOVE markets!

mike 14 May 10

actually, i was after efishency metrics (‘net’ obviously); can’t believe you didn’t take the bait….

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John Grono 14 May 10

You got me hook, line and sinker. Whale I was obviously floundering and missed the obvious, it’s nice to see some good troutdoor creative, which is the quay to all good campaigns.

Chris Walton 14 May 10

While stunty ideas all have their plaice, I’m not sure if you can scale this up. However, I like it – or should I say – I’m shoal’d

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