Singing fish billboard. Cute or annoying?

Here’s something a bit different. Put a whole lot of wall-mounted fish together and get them to sing in an outdoor ad on a busy street.  

Created by Grey Paris for frozen fish company Findus, the 25 wall-mounted fish are activated by a motion detector and break out into KC and the Sunshine Band’s disco ditty, “Shake Your Booty”.

It’s been placed in a high-traffic area in Paris, so you’d imagine that the singing fish have got their work cut out for them.

I think it’s a cute idea and something a bit different for outdoor – though it surely wouldn’t have been cheap to make and operate.

But it seems not everyone’s sold, with one blogger dubbing it “quite possibly one of the most annoying billboards ever erected“.

Camille Alarcon


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