Sinorbis appoints first CMO Vijay Solanki to prepare for global expansion

Martech platform Sinorbis has appointed its first CMO, Vijay Solanki, as the company refocuses on international expansion after posting record revenue growth through the global COVID-19 pandemic.

The Sinorbis platform enables businesses to manage their own China digital assets, and has rapidly scaled after its 2017 launch, gaining over 100 clients in higher Education and B2B services across Australia and New Zealand.

Sinorbis CEO and founder Nicolas Chu said despite the challenges facing Australia-China trade in the past five years, the platform has posted year-on-year growth since launch and expanded internationally into the US, Canada and UK off the back of strong client demand in the past two years.

“As the world shifted online during the pandemic, the need to connect digitally with Chinese consumers and audiences grew and I’m proud of how the team has responded to this demand,” said Chu.

“Bringing a CMO with Solanki’s experience on board builds out our capability significantly, bringing experience scaling products, companies and sectors internationally.”

Solanki was most recently the CEO of IAB, bringing experience with global brands including Unilever, BP/Castrol, Philips and Shazam where he was the founding marketing director.

Solanki said he was drawn to Sinorbis after experiencing the challenges of building a digital presence in China first hand.

“The great firewall has nurtured a unique collection of digital platforms, ecosystems and tools that companies need to master to effectively communicate with Chinese audiences, both domestically and in China,” said Solanki.

“I’ve experienced these challenges leading marketing efforts into China, so I’m excited to be joining the team that has mastered this challenge and provided a one-stop-shop for companies to set up their Chinese digital presence,” concluded Solanki.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.