Sirens finalists announced, client to go with winning creatives to Cannes
The best radio ad of the year is to be decided at the national Siren Awards next month, with agencies such as BMF, Clemenger BBDO Melbourne, AJF Partnership, The Monkeys and Eardrum in contention to win the Gold Siren.
The winners of the top award will be entered into the Cannes Radio Lions, to take place in June. And for the first time, the client will be invited along to Cannes too.
Commercial Radio Australia boss Joan Warner said this recognised “the important role clients play in driving the writing, production and delivery of high quality radio ads.”
Last year’s gold siren was won by Andrew Woodhead and Eamonn Dixon of Leo Burnett Melbourne for “Slow Mornings” for 7-Eleven.
The finalists in full:
Singles
- 303 Group, Perth, Dav Tabeshfar, Office of Road Safety, Baby
- BMF, Sydney, Dennis Koutoulogenis and Jake Rusznyak, MLA Australia, Chop Culture Rant
- Clemenger BBDO, Adelaide, Matt O’Grady, Amy Weston and Dave Lawson, Motor Accident Commission of South Australia, Lose your licence and
- your screwed – Booty Call
- Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Fosters, Duet
- Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Fosters – Carlton Mid, Couple Copy
- DDB Sydney, Jon Austin, Rich Robson, Steve Wakelam and Nick Pringle, Volkswagen, Chocolat
- Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, Co-worker
- Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, Mummy
- kwp! Advertising, Adelaide, Steve Williss, Coopers Premium Light, Coopers Legend of Light – Glen Richards
- Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, Scope, What do I look like?
- McCann, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Beer, Bitter
- Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium Lager, Barbeque
- Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium lager, Australia Day
- Southern Cross Austereo, Perth, Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson, Allpest, Does not negotiate – Cockroaches
- The Brand Agency, Perth, Mitch Mitchell, Curtin University, 70,000 Thoughts
- The Brand Agency, Perth, Gene Brutty and Tim Seddon, Drug and Alcohol Office WA, Screaming
- The Monkeys, Sydney, Benn Sutton and Jed De Pyper, Austar, The Lost Mummies
- The Monkeys, Sydney, Jasun Vare and Tim Green, IKEA, Lost Toy
- The Monkeys, Sydney, Tim Green and Paul Sharp, IKEA, Yo-yo
- Three Drunk Monkeys, Sydney, Tim Green and Tim Cairns, IKEA, Holidays
- Whybin\TBWA\Tequila, Melbourne, Chris Ellis and Amelia Birrell, betstar.com.au, Lucky Country
- Whybin\TBWA\Tequila, Melbourne, Chris Ellis and Amelia Birrell, Nissan, Queenslander
Campaign
- 303 Group, Perth, Dav Tabeshfar, Richard Berney, Liam Riddler and Emma Clowes, Office of Road Safety, You’re not listening
- 303 Group, Perth, Dav Tabeshfar, Richard Berney, Liam Riddler and Emma Clowes, Office of Road Safety, Enjoy The Sounds
- AJF Partnership, Melbourne, Michael Skarbek, Blundstone, Tough by Nature
- AJF Partnership, Melbourne, Glenn Dalton, Lion, A Dare Iced Coffee fix’ll fix it
- BMF Melbourne, Callum Fitzhardinge and Chris Andrews, National Foods, Baron von Orsum
- Clemenger BBDO Melbourne, Richard Williams and Ant Phillips, Fosters – Carlton Mid, Spending too much time with the wife?
- Disciple, Sydney, Giles Clayton & Simon Hayes, Subaru, Driver Fatigue/Truck/Highway
- Eardrum,Sydney, Ralph van Dijk, Commercial Radio Australia, CRA Brand Campaign 12
- Eardrum, Sydney, Ralph Van Dijk and Cal Nichols, NRMA Motoring & Services, Station Breakdowns
- Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, AA Campaign
- JayGrey, Sydney, Jay Furby, Pental – White King, White King Power Clean
- KWP! Advertising, Adelaide, Corey Swaffer, Coopers Mild Ale, Coopers Masters of Maturity Campaign
- Mcann, Sydney, Kieran Flanagan, Coca-Cola South Pacific MOTHER, Mother Made Me Do It
- Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium Lager, Broo Campaign – Bitter / BBQ /
- Australia Day
- Rare Creative Thinking, Perth, Steve Brown, CD Dodd, Boring/Clive/Eric/Life
- SMART, Sydney, Dan Gregory and Kieran Flanagan, Mother Energy Drink, Wakes You the Hell Up/Morning Number 2/No Navel Gazing/After
- Nothing
- The Brand Agency, Perth, Gene Brutty and Tim Seddon, The Sunday Times/Career One, Bosses
- The Monkeys, Sydney, Tim Green and Paul Sharp, IKEA, De-clutter, de-stress campaign
- The Monkeys, Sydney, Benn Sutton and Jed De Pyper, Austar, Lost Mummies/Time Travel/Elephant Seal
Craft
- 303 Group, Perth, Nick Gallagher, Edith Cowen University, ECU Mix 2
- Best FX, Adelaide, Scott Illingworth and Pete Best, SA Lotteries, Scratched Record
- Best FX, Adelaide, Scott Illingworth, SA Lotteries, Scratch
- Brainestorm, Perth, Marty Braine, Alcoholics Anonymous, Mummy
- Brainestorm, Perth, Marty Braine, Alcoholics Anonymous, Sister
- Brainestorm, Perth, Nick Gallagher, Curtin University, 70,000 Thoughts
- Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), IKEA, Holidays
- Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu) & IKEA, Lost Toy
- Eardrum, Sydney, Ralph van Dijk and Abbie Sie (Song Zu), Commercial Radio Australia, Quality Shhh
- Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), IKEA, Sat Nav
- Eardrum, Sydney, Simon Kane, Trading Post, Fastest Sale
- Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), Good Start Early Learning Centre, Learning’s For Life
- Eardrum, Sydney, Ralph van Dijk and Paul Taylor (Sound Reservoir), Austar, Elephant Seal
- Eardrum, Sydney, Ralph van Dijk and Paul Taylor (Sound Reservoir), Austar, The Lost Mummies
- Eardrum, Sydney, Ralph van Dijk and Steve Hessell (Plush Films), Coopers Premium Light, Coopers Legend of Light – Glen Richards
- Flagstaff Studios, Melbourne, Paul Le Couteur, Department of Justice, Travellers
- Flagstaff Studios, Melbourne, Paul Le Couteur, Carlton Mid, Duet
- Flagstaff Studios, Melbourne, Stevo Williams, Broo Beer, Bitter
- MCM media, Melbourne, Andy Wells, Russian Standard Vodka, Purity
- Risk Sound, Melbourne, Paul Baxter, Defence Force Recruiting, Royal Australian Navy – Confidence
- Risk Sound, Melbourne, Paul Baxter, Defence Force Recruiting, Royal Australian Navy – Courage
