Sirens finalists revealed
The finalists have been announced for this year’s commercial radio ad awards, the Sirens.
Clemenger BBDO Melbourne, which won last year’s Gold Siren award with ‘Clothes’ for absorbent hygiene brand Tena, Leo Burnett and The Brand Agency (now Shift) have the most nominations in the best campaign and best single ad categories.
Eardrum and Risk Sound look the most likely to pick up metal in the craft category.
The winners will be announced on May 6 in Sydney.
CEO of Commercial Radio Australia, Joan Warner said the quality of Australian radio ads was improving, given the rise in the number of Australian entries at Cannes.
“Twelve of the 17 Australian radio ads shortlisted for the Radio Lions at last year’s Cannes Advertising Festival were successful, winning either Silver or Bronze Lions. Six of these award winning ads were also Sirens winners which is an excellent result up against the best radio ads around the world,” she said.
The finalists:
Single
- AJF Partnership, Melbourne, Michael Skarbek, National Foods – Dare, The Fist
- Austereo, Perth, Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson, Allpest, Does not negotiate – Rats
- BMF, Sydney, Dean Hunt and Paul Bruce, Hyundai A-league Football Federation Australia, Fan Made Stories – Chanting Dave
- Classic Rock 95.3, DMG, Sydney, Simon Hills-Johnes, The Old Timers Centre, Honest Richard
- Clemenger BBDO, Melbourne, Julian Schreiber and Tom Martin, Four’N Twenty, Angus Breeder – Apology
- Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Carlton Draught, Mos Def Freshest Draught Beer
- Clemenger BBDO, Melbourne, Seymour Pope and Luke Thompson, Carlton Dry, Steve O
- Draftfcb, Melbourne, Josh Armstrong, Chris Shoolman and Sanjay Rego, National Stroke Foundation, Emma – Mirror
- Draftfcb ,Melbourne, Josh Armstrong, Chris Shoolman and Sanjay Rego, National Stroke Foundation, Glen – Vocal Chord
- Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Charlotte
- Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Mamma Lunch
- Flagstaff Studios, Melbourne, Ant White, Yellow, Cupid
- kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Dodgy Doggy Door
- Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, 7-Eleven, Pants
- Leo Burnett, Melbourne, Andrew Woodhead, 7-Eleven, Inner Cheetah Panther
- Leo Burnett, Sydney, Michael Canning, Diageo, Groceries
- Leo Burnett, Sydney, Michael Canning, Diageo, Reading
- Southern Cross Media – RadioWest/HOTfm, Perth, Josh Langley, Roadwise, Little White Cross
- The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Slender Tailed
- The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, The Slow Loris
- The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Red-Eyed Tree Frog
- The Campaign Palace, Sydney, Matt Swinburne and John Koay, Selleys Turtle Wax, Wax Job
- Twenty20, Melbourne, Matthew Ellis, Andrew Panozzo, People Telecom, Transfer
Campaign
- AJF Partnership, Melbourne, Michael Skarbek, National Foods – Dare, The Fist/The Date/The Reunion
- Austereo, Melbourne, Darren Collins and Jon Williams, Burger Edge, Grandma/Beggar/Tourist
- BMF, Sydney, Philip Sicklinger and Corinne Goode, National Foods, South Cape, For Every Social Emergency
- Clemenger BBDO, Adelaide, Greg Knagge, Geoff Robertson, Kim Boehm, Adelaide Now, How to Speak Fluent AFL
- Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Carlton Draught, Carlton Draught We’re So Fresh
- Draftscb, Melbourne, Josh Armstrong, Chris Shoolman, Sanjay Rego, National Stroke Foundation, A stroke makes even the simplest things hard
- Eardrum, Sydney, Ralph van Dijk and Cal Nichols, Commercial Radio Australia, Choice Bro 30″/Latest 30″/Moved Out 30″
- Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Charlotte/Rob/Couple 30″
- JWT, Melbourne, Richard Muntz, Vegemite-Kraft, Edger 30″/Tiger Toaster 30″/Wormer 30″
- Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, 7-Eleven, Slow Mornings
- Leo Burnett , Melbourne, Andrew Woodhead, 7-Eleven, Sports Slurpee
- Leo Burnett, Melbourne, Andrew Woodhead, seek.com.au, If it exits
- Leo Burnett, Melbourne, Brendan Greaney and Andrew Woodhead, sportsbet.com.au, People who like to bet on the net
- Magnum Opus, Melbourne, Mike Allen, Victorian Government, Play it safe by the water
- The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Find Your Animal Campaign
- The Sphere Agency, Melbourne, Darren Fishman, Interflora, Love The Juan You’re With
- Twenty20, Melbourne, Matthew Ellis, Andrew Panozzo, People Telecom, Alien voices
- US Sydney, Chad Mackenzie, Danny Wehbe, David Roberts, SBS, Versus
- US Sydney, Nigel Clark, Tim Chenery, SBS, Immigration Nation: The Lucky Country
Craft
- Australian Radio Network, Adelaide, Martin Kubitzky, ACT Police, Texting and Driving – Run over child
- Eardrum, Sydney, Ralph van Dijk and Paul Taylor – Sound Reservoir, VB, Tasting
- Eardrum, Sydney, Scott Collins and Ralph van Dijk, Commercial Radio Australia, Young Dad
- Eardrum/Plush Films, Sydney, Ralph van Dijk and Scott Collins, Vegemite, Vegemite Edger 60″
- Eardrum/Song ZU, Sydney, Ralph van Dijk and Abbie Sie, Coopers DIY Beer, Dodgy Doggy Door
- Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Downtime
- Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Offer
- Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Transfer
- Nova 919, Adelaide,, Eddie Bye, Be Active, Be Active the Musical
- Nova 919, Adelaide, Eddie Bye, Red Square Complex, RedSquare Re-Born
- Oasis Post, Adelaide, Justin Astbury, Adelaide Now, World Cup Soccer
- Oasis Post, Adelaide, Martyn Zub, Adelaide Zoo, Bath
- Risk Sound, Melbourne, Matt Thompson, Department of Justice, Look Before You Leap
- Risk Sound, Melbourne, Matt Thompson, Department of Justice, Never Swim Alone
- Risk Sound, Melbourne ,Paul Baxter, Metlink, Buses – Comic
- Risk Sound, Melbourne, Paul Baxter, TAC, Motorcycles – Surfing
- Risk Sound, Melbourne, Paul Baxter, The Age, Sport and Style – Cricket
- Risk Sound, Melbourne,Paul Baxter, WorkSafe, Manager Bones
- Sound Reservoir, Sydney, Paul Taylor, Solo, Junk Yard
- Sound Reservoir, Sydney, Paul Taylor, Solo, Solo Car Park
- Southern Cross Media – Perth, RadioWest/HOTfm, Jerimiah Busniak, Roadwise, In a rush?
- Southern Cross Media – Perth, RadioWest/HOTfm, Jerimiah Busniak, Roadwise, Little White Cross
FYI The Brand Agency is not now called Shift. That’s The Brand SHOP you were thinking of. The Brand Agency is still called The Brand Agency.
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