Six things I didn’t know about publishing
Welcome to Unmade, the first (and perhaps last) time I’ll send an email on a Sunday. I doubt this will be the regular timing, but as you know, I’m still experimenting. Friday afternoon’s outing, in which I looked at journalists’ problematic relationship with Twitter had a slightly lower open rate (although it’s since had more than a thousand views), so I think we can safely rule that out of the regular routine. Still, it’s all data, so we’ll see.
There are 868 of us now, by the way.
As I said last week, as Unmade develops, most of the content of this newsletter will be focused around the evolution of the Australian media and marketing world.
Much of that thinking was honed by my work last year writing my book Media Unmade. So for the first few posts I’ll be looking backwards a little too.
What a great behind the scenes look at what it takes to publish a book. I have been loving reading Media Unmade. I was one of the Kindle edition purchasers. I’ve been reading it on my iPad. I’m a bit of a slow reader as I read a few books at the one time as well as all the other media I consume. But I’m 2/3rds of the way through Media Unmade and it’s shaping up to be my favourite book of the year.
I’m currently reading through your Unmade Substack archives. Some great content you have published already. Makes me confident about the future of Unmade and subscribing to the paid version. I’ve spread the word about Unmade to the people who I think will be interested and have got one bite so far. Admittedly not many of my friends are interested in media & marketing.
Keep up the great work Tim!
“The single biggest reason why books from reputable publishing houses deserve to be treated with more respect than self published works is because of the those extra levels of quality control.” Deliberate typo to make your point?
I’d love to claim that, Robin. But you know me well enough to be aware that I do better with editors! And one of the benefits of Substack versus books is that at least it’s possible to retrospectively tidy it up on the website…