F.Y.I.

Sizmek acquires Rocket Fuel to create Adtech giant

July 20, 2017 8:30

Adtech management service Sizmek has acquired predictive marketing platform Rocket Fuel for a claimed $145 million, the company announced yesterday.

Sizmek to Acquire Rocket Fuel, Creating Industry’s First Predictive Omni-Channel Marketing Platform Serving Agencies and Brands

Deal values Rocket Fuel at approximately $145 million; Brings together marketing-centric AI and creative optimization to form an unparalleled data activation platform at global scale

Sizmek In c., the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced it has entered into a definitive acquisition agreement with Rocket Fuel Inc., an industry leading predictive marketing platform that uses AI to anticipate optimal consumer response to messaging. Under the terms of the agreement, an affiliate of Sizmek, backed by Vector Capital, will commence a tender offer for all of the outstanding shares of Rocket Fuel common stock for $2.60 per share in cash, which represents an enterprise value for Rocket Fuel of approximately $145 million.

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