Skincare top of mind in latest YouGov biggest brand movers ranking

January 19, 2024 10:12

Nivea has topped YouGov’s Biggest Brand Movers list for December, with Olay, Virgin Australia, Apple and Allianz hot on its tail.

The Beiersdorf-owned skincare brand made gains in all thirteen BrandIndex metrics across three categories – Media and Communication (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz), Brand Perception (General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel (Consideration, Purchase Intent, Current Customer).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.