F.Y.I.

Skoda, RaboDirect, Vodafone and LG sponsor SBS Tour de France coverage

July 5, 2010 7:18

The sponsors of SBS’s Tour de France coverage will be Skoda, RaboDirect, Vodafone and LG, the broadcaster has revealed.

The announcement:

SBS has announced the four major sponsors for the 20th broadcast of the Tour de France, with returning sponsors Skoda and RaboDirect joined by new sponsors Vodafone and LG, all with integrated packages across a combination of television, online and digital outdoor.

Vodafone will sponsor the Tour de France coverage on SBS, and will also be SBS’s exclusive mobile partner in Australia. Vodafone customers can access exclusive mobile content including extensive video, latest news, highlights and interviews, real time GPS tracking for maps and profiles, rider tweets, live photos and race and rider alerts via an iPhone app1 and Vodafone live2.

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