Sky Business rebrands as Your Money in joint venture between News Corp and Nine

Sky Business is to be rebranded as a dedicated 24-hour business, personal finance and luxury lifestyle channel in a joint venture between News Corp-owned Australian News Channel and Nine Entertainment.

The joint venture, titled Your Money, will take also replace Nine’s current free-to-air digital shopping channel, Channel 95, and be available on streaming service 9Now.

Sky News’ Kylie Merritt and Nine’s David Ash will head Your Money. Photo: Britta Campion / The Australian

Due to launch later this year, the channel will retain Sky Business’ market focus during trading hours but will focus on more aspirational and lifestyle programming outside those times, the joint venture’s newly announced CEO Kylie Merritt told Mumbrella this morning.

“It will look a little bit like it does now between 10am and 4pm while the market is open but I think everything is up for grabs in the hours outside of the trading period,” said Merritt, who was previously ANC’s commercial director. “We’re not in a position today to make program announcements, but it will be content aimed at a broader audience than we have now.

“I think the evening programming is going to centre around wealth and personal finance content but also some fun and entertaining aspirational lifestyle content.”

Along with Merritt, David Ash, formerly of Nine digital, will take the role as head of digital for the joint venture which will be based at the News Corp National Business Hub in Sydney.

The on-air line-up for the new channel will feature existing Sky News Business journalists including Brooke Corte and Ticky Fullerton but Mumbrella understands there are currently no plans for Nine editorial or broadcast staff to move across to the new venture.

Merrit would not be drawn on the future of Nine personal finance personalities such as Ross Greenwood or the future of previous shows such as Your Money, Your Call: “It’s a little bit early to be having those sort of conversations.”

Angelos Frangopoulos, CEO and managing editor of ANC said: “We are setting the stage for a bold new era in business and finance news and commentary in Australia – with a new go-to channel for viewers, businesses and advertisers.

“Our joint venture will take our new business and finance content to even wider audiences, bringing together the leading business journalists and commentators on the country’s foremost business and personal finance channel.”

Hugh Marks, chief executive officer of Nine added: “We are thrilled to partner with Australian News Channel in this exciting joint venture. Our ambition is to take business and finance news reporting, and turn it on its head. We want to re-energise it, giving our expert journalists and commentators a brand new platform to lead the way in the Australian business market.”

Executive chairman of News Corp Australia Michael Miller, said: “This joint venture presents exciting opportunities for News Corp, for Australian News Channel and for Nine to take a leading position in both the business and consumer markets.

“We are doubling down with our channels, accessibility, audiences, talent and our content – specifically Australian content – along with our marketing and amplification opportunities, taking the news from broadcast to print, digital and beyond.”


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