Sky News Australia strikes regional content deals with SCA and WIN

Zanda Wilson

May 31, 2021 9:20

Sky News Regional will be available in 17 of Southern Cross Austereo (SCA)’s regional markets, and in select WIN Network regions, following a pair of new regional content deals that will take effect 1 August.

The new multi-year free-to-air program supply agreement between Sky News Australia and SCA will see the latter’s largest regional television markets broadcast content from Sky News on a dedicated 24-hour news channel.

Channel 56 will be broadcast across SCA’s regional television assets in Victoria, Southern NSW and Queensland including Cairns, Townsville, Sunshine Coast, Canberra, Wollongong, Wagga Wagga, Orange, Bendigo, and Ballarat.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.