Sky News partners with YouTube, Microsoft News, Facebook and Taboola on content distribution deals

Consumers will now have more ways to consume Sky News content, as the news provider has announced several new content deals with major platforms.

As part of the new partnerships, Sky News will no longer post its video content to Twitter, although it will still use the platform for breaking news alerts.

Sky News will no longer post its video content to Twitter

YouTube, Microsoft News, Facebook and Taboola will now carry content from the broadcaster, including a new bespoke program for Facebook Watch.

Sky News chief executive Paul Whittaker said the partnership will form the foundation for the business to monetise its content across digital platforms.

“Our partnerships with YouTube, Microsoft News, Facebook and Taboola are an important first step, a long time in the making and with still a long way to go, to monetise our trusted news content on digital platforms ensuring continued investment and focus on local journalism.

“The digital content agreements will deliver increased reach for our premium news and introduce new audiences to the award-winning content available across the full suite of Sky News channels on Foxtel,” said Whittaker.

Unpacked will be the new bespoke program for Facebook Watch, produced and hosted by Sky News’ Madeleine Hale. The show will take an in-depth look into a major news story each day, with expert guests providing a unique point of view.

Taboola has been appointed as’s content recommendation service, giving users on-site recommendations and advertising. Taboola’s engagement tools will also be used across the Sky News newsroom, following on from a network-wide deal between Taboola and News Corp Australia.

Sky News content is already syndicated across News Corp Australia mastheads, with the provider reporting more than 20m monthly video viewers on digital platforms.


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