Skydive Australia encourages dads to get to work on their bucket list this Father’s Day
Skydive Australia has used Father’s Day to target dads who want to start completing their bucket list.
The campaign, which originally launched for Mother’s Day, focuses on the feeling sky divers get after landing rather than when they are free-falling.
“I could be different as a result of this experience” is the philosophy the campaign is based on.
Anthony Ritter, Skydive Australia, CEO, said in a statement: “One of our core brand values is being able to offer genuinely enjoying and incomparable experiences, and this campaign really resonates with that.
“We are delighted with the strong results witnessed in the early phases of this campaign, and look forward to rolling out more innovative and creative adaptions that will cater for Australia’s most loved celebrations, including Christmas and Valentine’s Day.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin