Slater + Gordon launches new campaign via The Shannon Company
A car accident has become a point of reflection for a woman on her a journey of recovery, with assistance from a Slater + Gordon lawyer, in the firm’s latest campaign.
The ad showcases the range of services Slater + Gordon provides, from digital consultations, in-person meetings, and online profiles that enable customers to choose the lawyer that best suits them.
The Shannon Company creative director, Stuart Nightingale, explained how the new campaign was a change in direction for Slater + Gordon.
“The campaign stands out as being strongly positive in a category that’s more known for its drama and use of fear and negativity around injury and loss,” he said.
“Instead of surrounding the injured person with aggression and legal argument, the campaign highlights the critical relationship between the injured person and the lawyer that they’ve chosen, and how that relationship can promote recovery in all forms – emotional, physical and financial.”
The Shannon Company was recently reappointed by Respect Victoria to its creative account, following a series of work that encouraged men to call out sexist behaviour in cafes, bars and public transport.
The agency has also recently taken a stand with Women’s Health Victoria to rally against sexism and use of stereotypes for women in advertising.
Slater + Gordon’s campaign is running across free-to-air TV, digital and radio.
“The campaign is a strong reminder of the ability of many, if not most, accident victims to have bright futures as they recover from personal injury,” Nightingale concluded.
Credits
Slater + Gordon
Head of Marketing + Growth: Tim Murdoch
Acquisition Manager: Alana Johns
The Shannon Company
Creative Director: Stuart Nightingale
Senior Art Director: Tony Banks
Producer: Jo Theoharris
Planning: Lily Tidy
Head of Client Services: Jane Callister
Business Manager: Tennielle Stone
The Producers
Director: Mitch Kennedy
Film Producer: Noelle Jones
Photography: Drew Wheeler
