‘No-BS content’: Sling & Stone launches Linkedin services for execs
(Souvik Banerjee/Unsplash)
CEOs wanting to communicate directly with stakeholders on Linkedin can now outsource the hard bit — strategy, storytelling and video production — to Sling & Stone and the agency’s recently recruited expert, Marty McCarthy.
McCarthy is a former ABC journalist and producer, who was most recently the editor of Linkedin News Australia.
Via Sling & Stone, McCarthy will now work with business execs to create and execute Linkedin thought leadership strategies and video content around big moments, including brand events and launches.
Linkedin’s rise as a video platform for business comms has been well-documented.
Read more: Linkedin ‘vibe shift’ behind key trend in reputation management
McCarthy said he knows just how powerful the platform can be.
“I’m stoked to join the Sling & Stone team and bring my expertise in traditional media, video production and social media into the mix. We’re both deeply rooted into the technology and startup world, and that’s exactly where I want to focus my energy,” he said.
“I’ve seen firsthand how Linkedin can be a powerful place to turn influence into actual business deals. The key is showing up authentically and consistently. That’s exactly the kind of impactful, no-BS content I’m excited to partner with Sling & Stone on to create for their clients.”
At the time of writing, Sling & Stone has not yet responded to questions from Mumbrella about how the model will ensure authenticity and personalisation as the client-base grows, particularly as leaders’ Linkedin posts often face criticism for being generic and predictable.
Lucie Buchan and Marty McCarthy (Sling & Stone)
In a press release, Sling & Stone said the partnership with McCarthy would deliver a novel approach to executive storytelling and profiling for CEOs, founders and subject matter experts.
“Linkedin is changing the rules of visibility and influence, with an emphasis on credibility, relevancy and authenticity,” said Lucie Buchan, associate director of editorial at Sling & Stone.
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“Marty brings a lot of strategic know-how on what actually works on Linkedin, plus a knack for producing the type of creative, native video that gets noticed. Together, we have created a unique offering that helps brands have a real impact on LinkedIn and beyond.”
As part of the arrangement, McCarthy will also run training workshops to help leaders and marketing teams understand the Linkedin algorithm, how to build their personal brands and leverage video in their communication strategies.
