F.Y.I.

Sling & Stone locked in as global PR agency for Nourish Ingredients

Nourish Ingredients has hired Sling & Stone to serve as its global PR agency.

The announcement:

Sling & Stone, the PR agency for ambitious brands shaping the future, has been selected by Nourish Ingredients as the company’s global PR agency. As pioneers in developing animal-free fats to enable the future of food, Nourish Ingredients tapped Sling & Stone for its expertise in bringing deep tech stories to a wide range of global audiences.

Founded in Australia by scientists from its national science agency CSIRO, Nourish Ingredients is leading the charge in creating animalic fats that transform the flavour and cooking experience of plant proteins. Leveraging groundbreaking science and the most potent fat molecules found in nature, Nourish Ingredients is poised to set new standards in the plant protein market, delivering the authentic taste, aroma, and cooking experience consumers crave.

This global partnership will span across Australia, Singapore, the United States and EMEA, solidifying Sling & Stone’s reputation as a go-to agency for deep tech clients expanding globally. To unveil this revolutionary ingredient, Sling & Stone collaborated on the global launch of Nourish Ingredients’ breakthrough animal-free fat Tastilux at the recent SXSW Sydney conference. The program included exclusive media tastings and an onstage cooking demonstration that generated significant buzz.

“Nourish Ingredients has a singular goal that we align strongly with: to make sure the future of food is sustainable, and more importantly, delicious,” said James Hutchinson, head of business at Sling & Stone. “Few companies have the scientific ingenuity, incredible backing and global ambitions of a company like Nourish Ingredients, and we’re honoured to be tasked with bringing their story to the world. Helping them amplify their story will have a profound impact on our broader food industry, and ultimately one of the most important parts of our future as a planet.”

“Sling & Stone’s deep tech expertise, global footprint and passion for tackling complex world issues makes them the perfect storytelling partner to share our mission globally,” said Melanie Lalic, head of marketing at Nourish Ingredients.

Source: Sling & Stone

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