Sling & Stone makes new hires and 13 promotions in response to client growth

Sling & Stone has hired two new account directors amongst a slew of staff promotions and appointments.

Stepping into the new director positions, Jacqueline Rutledge has joined the agency from Taurus Marketing and Ollie Hoare has been hired from MHP in the UK.

The Sling & Stone team

Also joining the Sling & Stone team in Sydney is Courtney Swift as senior account executive from Bango PR in Brisbane.

13 promotions have been made in the Sydney office, including Samantha Baiada to associate director and Joy Lu and Charlie Shaw to account directors. Baida has been with the agency since August 2015 and has worked her way up over the years from account manager status.

The staff changes come following client growth in the fintech, consumer tech and deep tech industries, with announcements of those pieces of new business to come.

Sling & Stone founder and CEO, Vuki Vujasinovic, said the promotions were not just about growth, but also nurturing the agency’s talent.

“We’re starting 2021 in our strongest position yet. After thriving through one of the most unexpected years our agency has seen, we’re bolstering our team for continued growth. We’re welcoming five exceptional new Slingers to our global team, and on the hunt for another 10 across all levels and offices,” Vujasinovic said.

“And it’s not all about new teammates. At Sling & Stone we care deeply about everyone’s long term career development, and nurturing the talent that has been here for three, four, five, six years. We’re investing heavily in development and training to create growth opportunities, so I couldn’t be prouder of the 13 Slingers who have excelled and earned their promotions.”

The staff changes also span the agency’s New Zealand and US offices, with Mikaela Street made account director in Auckland, and Ellie Malone and Quinn Le hired in LA.

The agency has also been on the hunt for staff in Singapore with a potential expansion to the country on the cards.

Vujasinovic added: “Our pipeline has never looked stronger, with huge demand for our services from word of mouth recommendations driving inbound opportunities. We’re servicing this demand with two main growth strategies — geographic and service expansion.

“On the geo front we’re continuing to grow our teams in Australia, New Zealand, and the United States, while gearing up to open an office in Singapore soon. On the service front we’re broadening and deepening the different storytelling channels we can help our clients with.

“Despite turning 10 years old recently, we feel like we’re just getting started and I’m so excited to work side-by-side with all these talented, passionate professionals.”

The changes come three months after Sling & Stone announced it had made 20 hires across its three offices since the start of the COVID-19 pandemic. In 2020, the agency experienced 15% growth. The latest hires join the 58-person team.

In February, the agency hired Atomic 212’s Brian Giesen into the newly created role of head of social and content for Australia and New Zealand.


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