Smart sells to McCann
Smart CEO Ben Lilley
The latest independent Australian agency to sell is Smart, Mumbrella can reveal.
The sale of Smart, which comes just one month after Mumbrella revealed the still denied acquisition of 303 by Lowe, is to be officially announced next week.
(Updated: Interpublic’s McCann has been revealed as Smart’s buyer.)
Well done Ben – you’re a first class operator and deserve your success.
well done ashley…long way from when you were running the intel account at euro and weren’t appreciated there…the Mother work for me has been their best…nice to see a shop grow
Nice one for Smart and a Smart buy for McCann
I guess if McCann can’t win new clients then they have to buy them.
Not sure I’d want to be bought out by McCann.
All very well for the Smart owners who can go home and bathe in their cash but as for the staff – GET OUT NOW!!!
Congratulations Ben All the hard work was worthwhile. Well Done. Bruce would be very proud of you.