‘Smartbank’ 86 400 launches its first OOH campaign

Banking challenger brand, 86 400, has launched an out of home campaign from creative agency, Bashful.

86 400 brands itself as ‘Australia’s first smartbank’, a position conveyed in the campaign’s platform ‘It’s just smart banking’.

86 400’s campaign shows the benefits of using its mobile-only service

The business launched its mobile-only service to address customer concerns that ‘finances have become too complicated’. The campaign shows different features of 86 400’s banking app and how it simplifies spending, saving, and bill payments for its users.

86 400 chief product and marketing officer, Travis Tyler, said in a statement: “‘It’s just smart banking’ perfectly encapsulates our mission. We’re providing a genuine alternative to the Big Four by providing smart, intuitive experiences that will help our customers feel on top of their finances without any of the complications of traditional banking. Celebrating our uniqueness by emphasising that we are Australia’s first smartbank provides us with a powerful platform for customer acquisition and ongoing growth.”

86 400 marketing lead, Emma Smith, said: “We’re thrilled to launch our new brand platform that we believe capitalises on our first mover advantage. From day one, the team at Bashful has understood exactly what we are trying to achieve and acted as true partners. We are expecting big things from the campaign in driving not only our brand awareness but lots of new customers.”

The app keeps track of upcoming bills customers need to pay

Bashful strategy director and partner, Guy Marshall, said: “It’s not every day you get to play a role in driving the strategic and creative direction of a new bank. 86 400 is a dream client with an industry-leading product and a super smart team. We believe the brand and fantastic product are really going to resonate with people ready for a change.

Bashful creative director, Tim Chenery, added: “86 400 has a big story to tell in a world where people are not immediately interested in or trusting of banks. We wanted to make sure we used every available opportunity to give people reasons why they should open a new account with a bank they’ve never heard of. The work is focused on being succinct, direct and clear, while making sure the brand feels both distinctive and contemporary.”


86 400
Chief Product and Marketing Officer – Travis Tyler
Marketing Lead – Emma Smith
Customer Acquisition Lead – Chris Garner
Design Lead – Jessa Jakovljevic
Marketing Coordinator – Melanie Gong

CEO & Founder – Simon Bookalil
Strategy Director & Partner – Guy Marshall
Creative Director – Tim Chenery
Senior Copywriter – Dan Barrett
Senior Designer – Simon Macias
Account Director – Nicole De Pear

CEO/Founder – Nick Behr
Chief Digital Officer/Founder – Trent McMillan
Account Executive – Olivia Scott

Sling & Stone
Head of Client Services – Bradley Tubb
Senior Account Manager – Sophie Hanson
Senior Account Executive – Nate Serravite
Account Coordinator – Tesree Appanna


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