SMI: Seven regains top spot in market share as paid advertising continues to rise

The Seven Network has regain the top spot in revenue share, after two successive months of being beaten by Nine, according to reports the latest data from Standard Media Index.

The data also shows 2015 continues to be positive one for paid advertising with media agency bookings for the month of April up 1.4 per cent on last year to a record $559m.

Seven had the top spot with a 42.5 per cent share of revenue (down 1.1 per cent on 2014) in part on the back of the return of the AFL, while Nine had a 37.2 per cent share (down 0.1 on 2014) and Ten had 20.2 per cent (up 0.9 per cent).

Within the major media type bookings digital saw the biggest dollar increase on 2014, surging $10m or 9.1 per cent while cinema surged 22.1 per cent to record a total of $6.8m in bookings.

Television was relatively stable with $262m in bookings, up $3.6m, while radio grew 9.2 per cent to $42.8m.

The print category continued its double digit declines with at 20.3 per cent fall in spending by media agencies on magazines which recorded $17.1m in bookings while newspapers fell 15.4 per cent to $50.3m.

Outdoor drew 6.3 per cent in April to $55.9m.

Nic Christensen