SMI: Seven regains top spot in market share as paid advertising continues to rise

May 18, 2015 1:10

The Seven Network has regain the top spot in revenue share, after two successive months of being beaten by Nine, according to reports the latest data from Standard Media Index.

The data also shows 2015 continues to be positive one for paid advertising with media agency bookings for the month of April up 1.4 per cent on last year to a record $559m.

Seven had the top spot with a 42.5 per cent share of revenue (down 1.1 per cent on 2014) in part on the back of the return of the AFL, while Nine had a 37.2 per cent share (down 0.1 on 2014) and Ten had 20.2 per cent (up 0.9 per cent).

Within the major media type bookings digital saw the biggest dollar increase on 2014, surging $10m or 9.1 per cent while cinema surged 22.1 per cent to record a total of $6.8m in bookings.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Just Wondering 19 May 15

I’m thinking Nine Sales need to take a long hard look at themselves….. The best demo profile and smashed, again in share, by the ‘oldest’ network demographically.
Why is this?

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