SMI: Ten lifts revenue share in 2014/15 while outdoor cements place above newspapers
Improved ratings have seen Network Ten post a major lift in revenue share in the final month of the financial year at the expense of both its rivals, lifting more than five per cent on last year, with a 23.1 per cent share (up from 18.0 per cent in last year).
According to the latest figures from Standard Media Index (SMI) Seven still leads they market with a 39.4 per cent share (down from 41.6 in June 2014) while Nine had a 37.4 per cent share (down from 40.4) in June, and Ten enjoyed a 23.1 per cent share, up from 18 per cent last June.
Overall ad spend by media agencies in Australia climbed to a record $7.8bn for the full financial year according to the new figures.
Source: SMI
Network Ten chief sales officer, Louise Barrett, said: “The 5.1 percentage points increase in Ten’s share of capital-city free-to-air television advertising revenue in June 2015 compared with the same month last year is an outstanding result in a highly competitive market.”
Ten has had success in lifting its ratings in recent months, driven in the main by consistently strong numbers for Masterchef.
Television remains the dominant advertising medium with $3.61bn in media agency spend – down 1.7 per cent on last year.
Seven remained ahead of its rivals for the full financial year posting a 40.1 per cent share (down 1.8 per cent on last year), while Nine and Ten both lifted their shares with the stations posting 38.7 per cent (up 0.8) and 21.2 per cent (up 1.0) respectively.
In the overall ad market, paid media spend by agencies in June was relatively flat, up just $1.5m or 0.2 per cent, but over the second half to the year the market grew $234.8m compared to the same time last year, a 3.1 per cent rise.
Another notable event sees outdoor cement its position as a larger advertising medium than newspapers.
The outdoor industry grew 15.9 per cent year on year with a $107.2m rise to $783.3m for the financial year, while newspapers fell 10.5 per cent shedding $88.6m to finish the year at $758.8m.
Magazines also posted double digit decline falling 11.8 per cent to $243m, down $32.4m.
Digital continues to be a star performer, up 17.6 per cent this financial year, increasing its bookings $248.2m to $1.6bn, while radio has also performed well this financial year with bookings of $609.2m up $57.3m, or 10.4 per cent.
Cinema was relatively stable down 0.5 per cent recording billings of $70.6m for the financial year 2014-15.
Nic Christensen
Does the ‘newspaper’ category include the reallocation of money to digital for traditional operators?
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@Curious. No it doesn’t. It also excludes direct (approximately 60% of revenues) and classifieds.
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Well I hate to think what the profit results are going to look like come late August. And with the property market on the skids we have to expect that Fairfax and News will be totally f%&*ked
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