SMI: Ten lifts revenue share in 2014/15 while outdoor cements place above newspapers

July 16, 2015 12:17

Improved ratings have seen Network Ten post a major lift in revenue share in the final month of the financial year at the expense of both its rivals, lifting more than five per cent on last year, with a 23.1 per cent share (up from 18.0 per cent in last year).

According to the latest figures from Standard Media Index (SMI) Seven still leads they market with a 39.4 per cent share (down from 41.6 in June 2014) while Nine had a 37.4 per cent share (down from 40.4) in June, and Ten enjoyed a 23.1 per cent share, up from 18 per cent last June.

Overall ad spend by media agencies in Australia climbed to a record $7.8bn for the full financial year according to the new figures.

Source: SMI

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

Curious 16 Jul 15

Does the ‘newspaper’ category include the reallocation of money to digital for traditional operators?

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Toothpaste is Out of the Tube 17 Jul 15

@Curious. No it doesn’t. It also excludes direct (approximately 60% of revenues) and classifieds.

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Erk 17 Jul 15

Well I hate to think what the profit results are going to look like come late August. And with the property market on the skids we have to expect that Fairfax and News will be totally f%&*ked

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