SMI: Ten reaches 22.4 per cent revenue share on the back of Masterchef

SMINew data shows the Ten Network has received one of its highest revenue shares, since the 2014 Sochi Winter Olympics, with a 22.4 per cent share, up from 17.7 per cent last year a result driven by the ratings success of reality cooking show Masterchef.

The May figures for Standard Media Index (SMI) show Nine down 3.8 per cent on last year with a 37.1 per cent share (40.9 per cent), while the Seven network was also down marginally, falling 0.9 per cent on last year to 40.5 per cent.

“We are very pleased with our revenue growth and revenue share in May, which reflect the strong momentum Ten has built this year in its ratings and revenue,” said Louise Barrett Ten chief sales officer.

SMI also reports that in May the domestic paid media ad market reached a record high of $677.4m with overall bookings lifting 3.9 per cent in the latest year-on-year period, or by $25.3m.

Driving that record growth was outdoor which was up 25.3 per cent ($13.5m) on last year, digital up 8.8 per cent ($11.3m), followed by radio which was up 14.3 per cent ($6.5m).

Cinema also performed strongly in May up 38.3 per cent with a bookings increase (up $1.6m).

Television spending was relatively flat last month with a 1.8 per cent rise (up $5.6m)

Print recorded declines with paid spend on magazines down 20.8 per cent (down $4.9m) while newspapers fell 14.9 per cent (down $10.4m).

According to SMI  agency spend for the period is now above $3bn with the Australian market on track to report a record result for the second half of this financial year.

Nic Christensen


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