SMI: Ten reaches 22.4 per cent revenue share on the back of Masterchef

June 15, 2015 5:55

New data shows the Ten Network has received one of its highest revenue shares, since the 2014 Sochi Winter Olympics, with a 22.4 per cent share, up from 17.7 per cent last year a result driven by the ratings success of reality cooking show Masterchef.

The May figures for Standard Media Index (SMI) show Nine down 3.8 per cent on last year with a 37.1 per cent share (40.9 per cent), while the Seven network was also down marginally, falling 0.9 per cent on last year to 40.5 per cent.

“We are very pleased with our revenue growth and revenue share in May, which reflect the strong momentum Ten has built this year in its ratings and revenue,” said Louise Barrett Ten chief sales officer.

SMI also reports that in May the domestic paid media ad market reached a record high of $677.4m with overall bookings lifting 3.9 per cent in the latest year-on-year period, or by $25.3m.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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