Smirnoff Seltzer launches $1m ad placement initiative to showcase local artists

Diageo’s Smirnoff Setzer has launched an initiative to support local Australian artists, ‘Ads for Artists’.

The launch involves the placement of $1 million worth of advertising placements featuring local artists, which will be curated by Australian band The Jungle Giants.

The Jungle Giants

Smirnoff Seltzer marketing manager Maddy Stockwell commented: “Smirnoff is so synonymous with music and the memories we create sharing great afternoons with friends, and summer festivals listening to the best Australian artists. That’s why we decided to use our Smirnoff Seltzer Mixed Berries advertising spend to do some good and support our mates in the music industry.”

The Jungle Giants’ Sam Hale said: “Australia has one of the most vibrant and connected music scenes in the world. After being apart for so long, there’s never been a better time to let our music bring us back together. First to close and last to open, our industry has been one of the hardest hit by recent events, and it’s been felt hardest by our mates in the emerging music scene. These artists rely on gigging to develop their sound, grow their fan base and earn an income. That’s why we’re really pumped to have the chance to give local talent a boost as we get back on our feet. Australia needs its artists more than ever. It’s time to get the show back on the road baby.”

Chosen artists will be paid a licensing fee above the APRA industry standard. The Jungle Giants will select 12 tracks to appear on billboards, video on demand, YouTube, Spotify, Instagram, Facebook and Snapchat from February 2022. The combined ad placements will feature a mix of audio and visuals.

The initiative follows Music Mill’s initiative to encourage the use of Australian music in advertising campaigns, which was launched in September this year.

The initiative also launches Smirnoff Seltzer’s Mixed Berries flavour.


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