Smith Family tells stories of disadvantaged kids in animated social media campaign
The Smith Family are drawing attention to the stories of Australian children living in disadvantaged situations through an animated social media campaign which tells the story of how one young Australian made it through school with the help from charity.
The campaign, co-produced with The Solid State, tells the story of Steven Tu who was able to make it to the end of year 12 thanks to the support of the national children’s education charity.
Creator, Danny Lachevre, from The Solid State, said: “Steven & the Tightrope Walk captures the detrimental emotional effects of disadvantage on a child through using some of the storytelling tools often found in fairytales.”
“These traditional stories have enormous impact and connect so powerfully. In the case of this film we were able to have Steven as the voiceover artist telling his story in his own words. That lends additional truth and authenticity to the film.”
The Smith Family’s head of communications, Rhys Kelly, said: “It is estimated that one in 10 children are living in jobless families in Australia today*. The struggles Steven was experiencing made him feel like he was walking on a tightrope – uncertain he would make it through school.
“The Tales of the One in Ten films shine the light on the negative impact that disadvantage can have on a child’s school years. They help us engage with the public on this important issue, primarily through social media.”
“Steven’s story is truly inspiring and shows the significant benefits that can be achieved when the community reaches out and invests in supporting the education of a disadvantaged child.”
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