Smith’s positions itself as the essential Aussie entree in new campaign

Smith’s has unveiled its new summer campaign, created by Clemenger BBDO Sydney, which aims to show just how far people will go to have a nibble of Australia’s iconic chip brand.

The campaign features Smith ambassador Stephen Curry watching two of his mates at a BBQ endure the pain of bindis in their feet, to get their hands on a packet of Smith’s chips.