Smith’s positions itself as the essential Aussie entree in new campaign
Smith’s has unveiled its new summer campaign, created by Clemenger BBDO Sydney, which aims to show just how far people will go to have a nibble of Australia’s iconic chip brand.
The campaign features Smith ambassador Stephen Curry watching two of his mates at a BBQ endure the pain of bindis in their feet, to get their hands on a packet of Smith’s chips.
The 30-second spot aims to establish the chip brand’s role as the “great Aussie entree” and on consumer’s shopping lists for summer barbecues.
Sheri Juchau, senior marketing manager at Smith’s said: “There’s nothing more Aussie than a backyard BBQ and Smiths has long played a role in this loved occasion.”
“We wanted to reflect this in a humorous way, whilst showcasing just how delicious our chips are,” she said.
Paul Nagy, executive creative director at Clemenger BDDO, added: “Smith’s is one of Australia’s great iconic brands. And this campaign really celebrates the brand in a way all Aussies can relate to.”
The campaign will roll out across TV, digital, social, in-store and outdoor.
Credits:
Client: Smith’s
- Senior Marketing Manager: Sheri Juchau
- Brand Managers: Lynn Rutherford, Kim Pettet
- Agency: Clemenger BBDO Sydney
- Executive Creative Director: Paul Nagy
- Creative Director: Paul Dunne
- Art Director: Willy Maitland
- Copywriter: Zander Williment
- Senior Art Director: David Lidster
- Senior Designer: Daniel Mortensen
- Head of Planning: Kit Lansdell
- Senior Account Director: Holly Whiteley
- Account Manager: Thomas McManus
- Account Executive: Celia Mortlock
- Senior TV Producer: Jo Howlett
- Senior Sound Engineer: Anthony Tiernan
- Original Music Composition: Composr
- Senior Digital Producer: Claire Bisset
- Senior Print Producer: Paul Whelan
- Digital Designer: Sebastian Perez de Arce
- Production Company: Eight
- Director: Josh Frizzell
- Producer: Annie Schutt
Haha, simple, crisp. Great stuff, Paul.
MG
User ID not verified.
… or maybe even a bindii …
User ID not verified.