Snap Inc launches global creative AR studio Arcadia, available in Australia

Snap Inc, the parent company of Snapchat, has announced the launch of Arcardia, its global creative studio for branded augmented reality (AR).

Arcadia has yet to announce the executive staff and employee locations but the creative studio is prepared to service clients across the globe, including in Australia.

Snap Inc’s global head of creative strategy Jeff Miller said: “Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing for the last decade and we have seen proven results with our over 40 trusted partners and success in tools like Lens Web Builder and Creator Marketplace. By launching Arcadia, we are further cementing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing.”

The studio aims to serve brands, agencies, and creators in one of three ways: studio of record for AR work, including production, strategy and insight; project-based work; and strategic partner.

Arcardia will operate as a division of Snap Inc and service clients from multiple locations. It launches with partnerships with P&G Beauty, Verizon, WWE and Shake Shack.

In Australia, Snap has previously released an AR campaign in partnership with Samsung, which was created and produced by Snap.


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