Snap Inc. snaps up Google veteran as new head of sales
Snap Inc. has announced the appointment of Ryan Ferguson as its new head of sales in Australia.
Ferguson comes from Google, where he spent over 16 years in a variety of roles, including ANZ director, Google customer solutions, APAC head of travel and head of adtech platforms in ANZ and Singapore.
He will report to Snap’s local managing director Tony Keusgen, who is “excited to welcome Ryan to Snap Inc.”
“Ryan’s experience and strategic vision make him a talented Sales leader. With his impressive background in digital media and sales and a breadth of experience – from leading expansions and innovation initiatives, through to the nuts and bolts of AdTech – Ryan brings a wealth of knowledge to our team.
“His expertise and deep understanding of the digital landscape will pay dividends for our partners, as Ryan puts a laser focus on driving business growth and delivering outstanding results for advertisers of all sizes.”
Ferguson said: “I am thrilled to join Snap Inc., as Head of Sales, and step into this incredible opportunity to lead a country sales team at one of the most exciting tech platforms in the game
“My goal is to harness Snap’s track record in developing innovative, industry leading products, and effective media fundamentals across brand and direct response, to unlock new growth opportunities for partners who want to connect with the 8 million Aussies who use Snapchat every month.
“I plan to elevate our sales operations, further build out the team and forge impactful relationships with our partners that exceed expectations. I look forward to contributing to Snap Inc.’s continued success and pushing the boundaries of what we can achieve in the Australian market.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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