Snap Printing rebrands to push small business focus

Snap Printing has announced a shake up of its marketing strategy towards small business, saying its own research found a more personalised approach was needed.

In response to the research Snap added that it is launching a new model centre for small businesses that would focus on positioning Snap as an all-in-one destination for small business’ print, design and online marketing needs.

According to the research by firm 10 Thousand Feet small businesses are increasingly nimble and savvy in the marketplace when it comes to marketing and are becoming more globally competitive. Snap said the research showed that businesses want a wider range of services and a more customised approach from their suppliers.