Snapchat and McDonald’s team up for Promoted Places testing

Snapchat has started the Australian testing phase for Promoted Places – “a new ad placement” – with help from McDonald’s.

The announcement:

Snapchat has begun the first Australian test of a new ad placement, Promoted Places, with local launch partner, McDonald’s. These new placements are a natural extension of the way Gen Z already engages with businesses on Snapchat and will help advertisers expand their reach with the Snapchat community through one of the most widely used parts of the platform, the Snap Map.