So, have people been watching Wimbledon?
Wimbledon is the oldest, most prestigious tennis tournament in the world. But are Australians tuning in?
Monday’s opening night wasn’t a smash, ratings-wise, with just 634,000 tuning into Nine during the match, and an average national audience of 241,000.
It was the 28th-highest rating show for Monday, and was trounced by Stage 3 of the Tour De France over on SBS, which drew 826,000 viewers – although its long running times made its average national audience less than the tennis, with 211,000.
Tuesday night was much better. Tennis fans had worked out there’s a tournament on television, and 1.478 million of them tuned in to watch — close to double the Tour De France’s 798,000, and enough to volley it into sixth place for the night.
Average audience for Wimbledon was 320,000, well up from Monday, and well ahead of the Tour De France’s 261,000.
Wednesday night saw 1.06 million watching Wimbledon, still solid numbers, with average audiences of 263,000. Stage 5 of Tour De Force managed 756,000 and and average of 222,000.
For sporting ratings comparisons that don’t involve biking through the French countryside, over 4.7 million Australians tuned into the Australian Open men’s final in late January (on the day that OzTAM debuted its new TV ratings system).
More recently, The Matildas 2-0 win over China drew pulled a whopping 2.62 million viewers to Ten last month, with an average audience of 1.1 million (plus 76,798 spectators on-ground), while Game One of the Women’s State of Origin reached 1.98 million viewers, with an average audience of 941,000 for the two-hour broadcast.
Game One of the men’s State of Origin attracted over 5.3 million viewers, with an average national audience of 3.44 million.
The results of Day 4 of Wimbledon aren’t released until late Friday morning, and we’ll update this story when they come in.
Given that Aussie De Minaur played last night, I’m wagering that Thursday night will be the best ratings of the week for Wimbledon.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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