Channel Ten moves struggling So You Think You Can Dance to later timeslot

Channel Ten has moved its reality dance competition So You Think You Can Dance Australia to a later timeslot on Sunday nights following disappointing ratings for the show.

In the first three episodes overnight metro audiences have fallen from 466,000 for the first outing to 365,000 for the second and then 313,000 last week.

Media analyst Steve Allen of Fusion Strategy said it has been “very disappointing” for Ten, describing the ratings as “awful” following the disastrous ratings for its last reality dance show Everybody Dance Now.

“Everybody Dance Now was in our judgment a disaster at that time, so the result today, just as awful,” Allen said.

Moving the show from 6.30pm to 7.30pm would take the show out of direct competition with Seven and Nine’s blockbuster reality shows My Kitchen Rules and The Block, However the chances of viewers switching over to Ten in favour of Seven’s  Sunday Night or Nine’s 60 Minutes are slim, Allen said.

“Sunday Night is coming up with blockbuster stories week after week, so the chance of intercepting that audience and dragging it over to Ten are very small. So it’s not a strategy, it’s not a solution,” he said.

Ten announced in July it would bring back So You Think You Can Dance after a four year break, with News Corp’s Shine Australia producing the show. Paula Abdul, who fronts the US version of the show, is a judge on the program and The Project’s Carrie Bickmore hosts the show.

Allen said the quality of the show was not to blame for the poor ratings. “It would be different if it was a bad show but it’s not,” he said. “Yet it’s rating as poorly as other poor shows Ten has had over the years, so it’s very disappointing.

“It seems the Australian public, or enough of them, really don’t care for reality dance competition at this time.”

The latest series of So You Think You Can Dance Australia has averaged 351,000 metro viewers for the first three episodes compared with a 401,000 average for the first three episodes of Everybody Dance Now in 2012, and 983,000 for season three of So You Think You Can Dance in 2010.

Allen said he had expected to see viewing numbers pick up through catchup viewing, however it not done so significantly.

Ten confirmed So You Think You Can Dance will move to 7.30pm on Sunday, replacing back to back repeats of Modern Family and bumping Elementary from the schedule this week.

Megan Reynolds


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