Soap managing director Ross Raeburn becomes latest senior IPG Mediabrands hire

Raeburn

Digital agency Soap Linked by Isobar managing director Ross Raeburn has been appointed commercial director of IPG Mediabrands as it continues to bolster its senior management ranks.

Raeburn takes on the commercial director role with IPG Mediabrands following nearly five years as Soap MD, and nine years with the agency, with Soap’s founders Brad Eldridge and Ash Ringrose to take on the joint-MD role of the digital agency.

The Dentsu Aegis Network acquired Soap in February, renaming it Soap Linked by Isobar.